Blogging Strategies for Small Businesses in 2020

Blogging Strategies for Small Businesses in 2020

We have a great show ahead today. We’re gonna be building on last week’s show and get small business owners ready to accelerate their business growth in 2020.

Today’s show is going to be a focus on content marketing, specifically blogging.

Blogging is still highly effective and still not enough businesses are utilizing this timeless strategy.

Quick Reminder: Wayne is based out of the Allentown area and available to meet with small business owners throughout the Lehigh Valley to help them get started with blogging for their business.

Alright let’s get into  in my opinion one of the foundations of growth content marketing and specifically blogging.

First, let’s discuss how small business owners can get started with blogging in 2020.

If you don’t have the ability to blog on your current website you’ll need to Decide on a blogging platform or a website platform which offers the ability to have a blog. There are numerous excellent options such as Wix, Squarespace, WordPress, and Blogger.


It’s all about Consistency and Content.

Local Small Business Blogging Topics

  1. Community & Local News
  2. Local Events
  3. Sponsorships or Volunteer Work
  4. Guides to Local Events
  5. Local Resource
  6. Review Local Businesses
  7. Interview Local Business Owners or Townspeople
  8. Best of Lists.

B2B Blog Ideas

  1. Interviews
  2. Book or podcast review
  3. Testimonials
  4. Industry News
  5. Company Events
  6. Your Employees