Gmail or G Suite?
- In order to get the most out of Google products you need a Google account
- G Suite for Small Business Email
- Ease of use compared to Outlook
- Collaboration on Google Docs
- Version Control
- Integration between Google products
- If not G suite setup a Gmail for your marketing
Why Small Businesses Need to Advertise Digitally
- Digital vs Traditional
- Google Ads
- Alternatives ad channels Yelp, YP, etc
- Finding the right audience
Why Google Tag Manager Should Be Used By every Small Business
- Setting up tag manager
- Pixels
- Analytics / Ads / call Tracking
- HotJar
- Hubspot / CRM
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