SMB Acceleration Show – Small Business Websites in 2020

WordPress – Pros – powers 30% of sites on the web

  • Lots of free themes and plugins 
  • Great number of paid options for plugins 
  • Multiple options for Drag and Drop builders 
  1. Thrive Builder 
  2. WP Bakery
  3. Divi
  4. Gutenberg
  5. Many more
  • Possible to find lots of options for developers.
  • Lots of functionality – plenty 
  • Lots of documentation and How To articles available 
  • Hosting can be cheaper monthly than Square/Wix

Cons – Requires an in-house marketing person familiar with WordPress or hiring someone or agency to maintain the site

  • Updating core files and plugins 
  • Security Issues due to number of sites running WP
  • If not careful can end up with a lot of low quality pages being indexed. (Author / Tags / Category)

SquareSpace

  • Great option for businesses who don’t have a Marketing person
  • Integrates with Google Drive
  • Lowest priced version has design limitations 
  • Integrates with Google Drive

Wix