Using Video for Your Small Business

  1. Shooting video with your phone

    1. Here are some quick tips:
      1. Shoot Horizontal not vertical – If you want people to be able to watch your video at full size on a monitor or TV screen, keep your smartphone horizontal when you are recording
      2. Keep it smooth and steady – Your smartphone is small and light, but it can be held surprisingly steady. The key thing is to use both hands, and lock your elbows into your body for extra stability.
      3. Use classic compositions – A good one to start with is the rule of thirds. Some phones allows you to activate a grid on the camera app. Now this doesn’t always work in video mode, but you can flick to ‘photo’ while you get your shot set up. Where the lines cross in the frame are all good places to put something of interest, or if you’re recording a person, position their head over one of these points.
      4. The light is your friend – Light is a wonderful thing, but it can be a friend or foe when shooting video. If you want to shoot better video, you need to know how to work, with the available light and use it to your advantage. When outdoors, try and find a position where the sun is evenly lighting the scene you want to record
      5. Don’t be afraid to mix it up – Whatever your subject, think about what other shots you can get to complement your master shot, and add to the story. It can be as simple as shooting your subject both from close up and further away, or getting someone to repeat a performance (like a cartwheel) a few times so you can capture it from a variety of angles. You’ll end up with better video as you’ll find better angles to shoot from.
      6. We’ll be writing a blog on this very topic that you can read by visiting